I have already talked to you about Björn Borg who recently launched their SS15 collection via an online game campaign called First Person Lover at http://firstpersonlover.com
Check out the trailer:
Isn’t that crazy and original? I love it instead of using fashion ads or a lookbook, they decided to make an online fashion game experience where their clothes gives the player extra love strength.
Through the game, a new platform for e-commerce is introduced: in-game shopping with the player equipping their avatar with the new Björn Borg collection to fight the forces of evil with the power of love.
Kotaku, one of the largest gaming sites in the world said about it: “one of the most fabulous things I’ve ever seen”. Fellow Swede Felix ”Pewdiepie” Kjellberg, who runs the largest Youtube account in the world, calls the game ”The most fabulous game in the universe” with his playthrough of the game receiving over 3 million views so far. American Youtube sensation Markplier calls it “Game of the Year”. Have you seen it? First Person Lover
About the SS15 collection
The Björn Borg SS15 new collection is inspired by fictional worlds. Mesmerizing mythical islands, lost worlds and visionary computer games. A mainly monochrome collection where sport and fashion are intertwined. The prints are inspired by water, coral structures and ancient temples. The key material trend for this season is mesh. Everything is available at selected retailers and Björn Borg concept stores.